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Follow Barry's "Secret Tips" for Attracting Qualified Buyers in Two Minutes... Revealed Here For Your Sales Success

Did you know that it takes the average home-buyer prospect just two minutes to decide whether or not they like your house? Well, that's a fact. And that's why it takes a hard-driving Realtor like Barry Hurst to make sure you're able to withstand that critical "2-minute drill." The drill is this: by taking notice of the following Barry Hurst suggestions for maximizing your home's salability during the "first two minutes," you'll be well on your way to the Closing Table.

FACELIFT FOR FULL SALE APPEAL!
Invest in landscaping out front: Manicure that lawn, clip those shrubs, sweep those walks. People DO judge books by their covers.

Make the grass look greener with an extra shot of fertilizer.
Paint, more than most any other detail, can make or break a sale. So give it a fresh coat for "first impression" brownie points.
If it's winter--clear the snow and ice from walks to avoid a slipping sale.
Make sure the roof and gutters are in good repair.
Welcome the prospect with strategically placed "flowers in bloom" near the front door during warm weather months.
Repaint the front door.
Repaint the mailbox and straighten the post.
Nail down broken or creaky outdoor steps.

A HOUSE THAT "SHOWS" WELL, SELLS WELL
Make certain your home is ready to sell--by following these simple and VITAL pre-sale rules when Barry shows up with a potential qualified buyer.

Open draperies and shades to let in light, make rooms look larger, project a 'homey' appeal.
For night showings, leave porch and outdoor lighting on.
Eliminate all clutter, knicknaks, and other stuff you like--but the prospect won't see as appealing.
No dirty dishes in the sink, on the counters or in the dishwasher EVER!
Leave your furniture and rugs in the home 'til it's sold--if possible.
Bikes, wagons, skateboards, toys, and diaper buckets should be stored OUT OF SIGHT. But not in closets.
Turn the TV off--turn the radio or stereo DOWN--so the prospect can hear Barry tell them how wonderful your home is.
Children should be quiet--or at Grandma's house.
Walk-up door-knockers inquiring about the house should be referred to Barry Hurst immediately so he can put his professional sales skills to work for you.
A mention of furniture or furnishings you intend to dispose of can kill a sale. So don't do it.
Indoor pets should be kept outdoors and controlled during a prospect's tour.
Finally, and MOST IMPORTANT, let Barry Hurst do the showing, talking, and selling. Don't tag along.

GET THE KITCHEN COOKIN'
Nothing will sell a house quicker than a great kitchen. So get it cookin with...

A de-greased range hood
Clean appliances
Those toasters, food processors, and weenie roasters YOU like on the counter--should be stored out of sight to make working space look larger.

SPIFF UP THE BATHROOM TO AVOID TAKING A "BATH"
Second only to the kitchen, an attractive bathroom can tilt a prospect's decision one way ot the other. Tilt it your way by...

Repairing dripping faucets.
Removing mineral stains from tub, toilet and basin.
Making sure all drain empty fast--otherwise prospects may wash their hands of your home in "2 minutes."

NEW LIFE IN THE LIVING ROOM CAN BREATH LIFE INTO A SALE
Things you've learned to live with may turn a prospect off. so get with the program by...

Repairing all plaster cracks, nail pops, puppy scratches and kid scuffs.
Remove ceiling roof leak stains--AFTER fixing the source of the problem.

HIGH, LOW AND ALL AROUND, PICK UP, CLEAN UP, TOSS OUT
A cluttered, dusty attic, basement or garage can send a prospect packing. The solutions are simple. Just...

Clean all spaces from top to bottom and dispose of everything you're not going to move.
Make sure the light is good on the basement stairs. Try 100 watt bulbs.

ADS DON'T SELL HOMES...BARRY HURST DOES!
During the "Leave It To Beaver" days of the 1950s and 60s, all it took to sell the family home was a 3-line classified ad and a "For Sale" sign out front. But it takes a lot more to get the job done today, says Barry Hurst, the hard-driving home seller who expects to move a record 250 homes in Atlanta's booming Southern Crescent area during 1998.

"Perhaps no other home sale team utilizes such a broad spectrum of mass media advertising when conducting a typical home sale campaign," smiles Barry. "But the truth is, there is no substitute for hard-driving, around-the-clock personal effort to sell a home at the right price in the right time frame."

According to Barry, a recent survey of their home marketing activities turned up amazing statistics about where BUYERS come from. Some of which seem to back up his thesis that a reputation for working hard will beat an ad any day. It all adds up to this: Ads don't sell homes. Barry Hurst does--through a combination of hard work and price. "To insure a timely sale," he says, "the home should be COMPETITIVELY priced. Because buyers BUY homes through comparison and usually make an offer on a competitively priced home before making a LOW offer on an over-priced listing."

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